Case Study
10x meeting booked rate in under 5 weeks
CRM for HR consultantsThe Challenge
Shrlock, the first CRM built for HR consultants, was expanding from serving individual contractors to HR consulting firms. They were entering a completely new segment with aggressive growth targets. This required a different approach.
With limited SDRs and no clear targeting strategy, founder Dominic knew they had the right product but weren't connecting with larger firms effectively.
“Before working with Slingshot, our outreach felt very ad hoc. I knew the value Shrlock could deliver, but I wasn't communicating it in a way that resonated.”
The Approach
Slingshot GTM partnered with Shrlock to develop a targeting and messaging strategy that delivered immediate, actionable value to prospects.
The Target
Through several iterations combining Slingshot GTM's data expertise with Shrlock's deep understanding of HR consultants' buying decisions, we identified the optimal segment: HR consulting firms showing rapid growth signals. Specifically those that had scaled from 1 to multiple employees or demonstrated high headcount growth from a low base. This growth pattern indicated friction in their systems, tools, and processes that they likely hadn't addressed yet.
The Insight
Identify companies with 40-45 employees approaching critical compliance thresholds (FMLA, ACA, EEO-1) but lacking internal HR. These are perfect leads for HR consultants.
The Delivery
Send these hot leads directly to the identified growing HR consulting firms, showing exactly which companies need help, their contact details, and specific compliance risks they face.
Why This Works for Shrlock
Growing HR consulting firms need scalable systems to manage new client work. These compliance-threshold leads become opportunities for consultants to win new clients. Once engaged, these consultants need Shrlock's CRM to manage the documentation, compliance tracking, and client relationships. By providing the leads to firms already experiencing growth pains, Shrlock positions itself as the essential tool for managing both their current scaling challenges and the resulting new client work.
Rapid Implementation
Week 1
Segment Definition
Segment definition and data discovery through collaborative refinement with the Shrlock team.
Week 2
Build Lists & Messaging
Built target lists and messaging templates with multi-source enrichment achieving 80-85% contact match rates.
Week 3
Launch Campaign
Shrlock team launched the campaign. They executed the outreach using the frameworks we built together.
Weeks 4-5
Iterate & Optimize
Refined messaging structure and value proposition through two optimization rounds based on real response patterns.
The framework and playbook were delivered to Shrlock's team, who then executed the outreach themselves. Weekly check-ins ensured rapid iteration based on real feedback.
The Results
Within 30 days of commencing outreach:
5%
Meeting booked rate
vs industry <1%
14%
Response rate
from cold outbound
4-5
Demos weekly
24%
Demo-to-trial conversion
67%
Trial-to-subscription
1
New customer per week
This approach quickly became the primary source of new pipeline for their expansion segment.
Long-Term Impact
“The result is a repeatable outreach strategy that we all use daily. For the first time, my team is fully aligned and consistent in how we connect with new prospects.”
The Shrlock team now runs the entire process independently, using the frameworks Slingshot GTM established. They're expanding to explore email and additional segments. With a new SMB-facing product launching, Shrlock has engaged Slingshot GTM again to develop targeting and messaging for this new market opportunity.
“Working with Slingshot has unlocked a playbook for connecting with our ideal customers in a way that feels authentic and effective. It's given us a repeatable strategy to scale, instead of relying on one-off tactics.”
Key Success Factor
The breakthrough came from precise pain-based targeting at every level. Both the HR consulting firms (experiencing scaling friction) and the compliance-threshold companies they needed to win were identified through specific pain signals. This dual-layer of pain qualification meant every conversation started with verified urgency and relevance. By providing valuable intelligence upfront, conversations shifted from “let me tell you about our CRM” to “here's immediate value for your business.”